PRIVACY POLICY
This privacy policy ("Policy") describes how we collect, protect and use the personally identifiable information ("Personal Information") you ("User", "you" or "your") provided on the Metro Online website and any of its products or services (collectively, "Website" or "Services"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.
COLLECTION OF PERSONAL INFORMATION
We receive and store any information you knowingly provide to us when you fill any online forms on the Website. You can choose not to provide us with certain information, but then you may not be able to take advantage of some of the Website's features.
Data Processing
a. We collect and process certain data when you use our app ("METRO Online"). This is collected to serve you a more personalized experience. The types of data we may collect include but are not limited to: Personal information: This includes your name, email address, and any other information you voluntarily provide to us.Usage information: This includes details about how you interact with the App, such as the features you use, the content you access, and the duration of your usage.Device information: This includes information about the device you use to access the App, including the device model, operating system, unique device identifiers, and mobile network information.b. We process the collected data in accordance with applicable data protection laws and regulations in Pakistan. The processing activities we undertake include:Storing the data on secure servers.Analyzing the data to understand user preferences and improve the App 's functionality.Communicating with you, providing customer support, and responding to your inquiries.Complying with legal obligations and enforcing our rights.Purpose of Data Collection and Processing:a. We collect and process the data mentioned above for the following purposes:To provide and improve the functionality of the App.To personalize your experience and customize the content you see.To communicate with you and respond to your requests or inquiries.To ensure the security and integrity of the App.To comply with legal obligations and protect our rights.Requesting Deletion of Data: a. If you wish to request the deletion of your data that we have collected and processed, you may do so by writing to us at feedback.online@metro.pk or calling our UAN.b. We will promptly review your request and take appropriate measures to delete your data, unless retention of such data is required by law or necessary for legitimate business purposes.
PERSONAL DATA COLLECTION AND USAGE
Personal Information
We collect the following personal information from you: Name: We collect your name to personalize your experience with the Metro Online app.Email Address: We collect your email address to communicate with you, send important updates, and provide customer support.Phone Number: We may collect your phone number for verification and account- related purposes.Location Data: We request access to your device's location for specific app features that require this information. Your location data is used solely to enhance your user experience, such as providing location-based services.Financial Information: In some cases, we may collect financial information, such as payment card details, to facilitate transactions within the app.Your financial information is securely processed and stored in compliance with industry standards.
How We Use Your Personal Information
We use your personal information for the following purposes:Providing and Improving the Metro Online App: We use your information to deliver our app's features and services and to continually enhance your experience.Marketing Communications: With your consent, we may send you marketing messages about our products and services. You can opt-out of receiving these communications at any time.Responding to Inquiries: We use your information to respond to your inquiries, comments, or requests for assistance.App Improvement: Your feedback and usage data help us improve the Metro Online app and develop new features.Fraud Prevention: We may use your information to detect and prevent fraudulent activities within the app.
Sharing Your Personal Information
We may share your personal information with third parties in the following circumstances:To Provide You with the Metro Online App: Some third-party service providers assist us in delivering the app's features and services. We may share your information with them as necessary to fulfill these functions. These service providers are contractually obligated to protect your information and use it solely for the purposes we specify.To Comply with Legal Obligations: We may disclose your personal information if required by law or in response to a valid legal request, such as a court order or government inquiry.To Protect Our Rights or Property: We may share your information to protect our rights, property, or safety, or the rights, property, or safety of others.To Prevent Fraud: In cases of suspected fraud, we may share information with relevant authorities or entities to investigate and prevent fraudulent activities.
Your Rights
You have the following rights regarding your personal information:Access: You have the right to access the personal information we hold about you. You can request this information by contacting us.Correction: You can request corrections to your personal information if it is inaccurate or incomplete.Deletion: You have the right to request the deletion of your personal information from our records, subject to legal requirements.Objection: You can object to the processing of your personal information in certain circumstances.Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
CHILDREN
We do not knowingly collect any personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through our Website or Service. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide personal information through our Website or Service without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us through our Website or Service, please contact us.
NEWSLETTERS
We offer electronic newsletters to which you may voluntarily subscribe at any time. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us.
COOKIES
The Website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. We may use cookies to collect, store, and track information for statistical purposes to operate our Website and Services. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.
We use Facebook Pixel, a tool operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), on our website for the analysis, optimization, and economic operation of the website. With the help of Facebook Pixel, Facebook is able to determine the visitors of our website as a target group for the display of Facebook ads. Accordingly, we use Facebook Pixel to display the Facebook ads we post only to Facebook users who have shown an interest in our website. This means that with the help of Facebook Pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. We can also use Facebook Pixel to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion" or "visitor interaction").
Facebook Pixel is deployed by Facebook directly when you visit our website and can store a cookie on your device. If you then log in to Facebook or visit Facebook while being logged in, the visit to our website will be recorded in your profile. The data collected about you is anonymous to us; it does not provide us with any information about the user’s identity. However, Facebook stores and processes the data so that a connection to the respective user profile is possible. This means that user profiles can be created from the processed data. Facebook processes the data in accordance with Facebook's Privacy Policy. You can find more information on how Facebook Pixel works and in general on how Facebook ads are displayed in Facebook's Privacy Policy: https://www.facebook.com/policy .
Furthermore, when using Facebook Pixel, we use the additional function "Advanced Matching". Here, data for the formation of target groups ("Custom Audiences" or "Look Alike Audiences") is transmitted to Facebook in encrypted form. This data is information that we collect via our website such as name, email address, etc., including information from non-Facebook users who are not logged in to a Facebook account while visiting our website.
You may opt out of Facebook Pixel and the collection and use of your information to display Facebook ads. To configure what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
You may also object to the use of cookies for tracking and advertising purposes via the Network Advertising Initiatives opt-out page http://optout.networkadvertising.org/ and additionally via the U.S. website http://www.aboutads.info/choices or the European website http://www.youronlinechoices.com/uk/your-ad-choices/.
You can also prevent us from using Facebook Pixel by disabling cookies on our website by contacting us
We use Google Analytics, a web analytics service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, in order to analyse the use of our website and to improve the website.
We use “Universal Analytics”, a mode of operation of Google Analytics enabling the assignment of data, sessions and interactions across multiple devices to a pseudonymous user ID and thus allowing to analyze the activities of a user across multiple devices.
For this purpose, we use cookies which will be stored in your terminal device and which collect anonymous information about your use of our website, such as the frequency of your visit to our website, the time you spent on it and how you interacted with the website (e.g. if you have purchased or searched on the website). The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, your IP address will be shortened by Google within the European Union or the European Economic Area before any further transfer. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The appropriate level of data protection for this data transfer is ensured by a Privacy Shield certification of this Google service (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI#other-covered-entities).
Google will use this information on our behalf, to evaluate your use of the website, to provide reports on website activities (such as loading times, etc.) and to provide us with further services related to website and internet use. We will use this information and reports to improve our website.
The IP address transmitted by your browser within the context of Google Analytics is not merged with other Google data. We receive anonymised data and will at no time combine this with other data available to us.
The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months . Data whose retention period has been reached is automatically deleted once a month.
It is in our legitimate interest to analyse the use of our website by website visitors. Therefore processing of your data is based on Art. 6 para. I lit. f GDPR.
You can prevent Google from collecting data generated by cookies and related to your use of our website by clicking on the following link. An opt-out cookie is placed to prevent future collection of your data when you visit our websites. Disable Google Analytics
You can also prevent Google from collecting the data generated by the cookies and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
To prevent Universal Analytics from collecting data across multiple devices, you must perform an opt-out on all systems in use or contact us using feedback form
ADVERTISEMENT
We may display online advertisements and we may share aggregated and non-identifying information about our customers that we collect through the registration process or through online surveys and promotions with certain advertisers. We do not share personally identifiable information about individual customers with advertisers. In some instances, we may use this aggregated and non-identifying information to deliver tailored advertisements to the intended audience.
LINKS TO OTHER WEBSITES
Our Website contains links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or third parties. We encourage you to be aware when you leave our Website and to read the privacy statements of each and every website that may collect personal information.
INFORMATION SECURITY
We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of personal information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your personal information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and our Website cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.
DATA BREACH
In the event we become aware that the security of the Website has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do we will send you an email.
LEGAL DISCLOSURE
We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account and personal data will likely be among the assets transferred.
CHANGES AND AMENDMENTS
We reserve the right to modify this privacy policy relating to the Website or Services at any time, effective upon posting of an updated version of this privacy policy on the Website. When we do we will send you an email to notify you. Continued use of the Website after any such changes shall constitute your consent to such changes.
ACCEPTANCE OF THIS POLICY
You acknowledge that you have read this Policy and agree to all its terms and conditions. By using the Website or its Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use or access the Website and its Services.
CONTACTING US
If you have any questions about this Policy, please contact us.
This document was last updated on 27th April, 2020